To kick off this first edition of Aggregator, an “about us” type description of what will be here: Everything for me points to content, so I’ll break it down to the three fields in which I’ve spent the most time, Publishing (usually digital), Marketing (usually content marketing focused), and images (the 1,000 words phrase comes … Continue reading
One of the first things a journalist hears from their editor, at varying levels of decibel, is “don’t bury the lede!” Two of the true “old school” publishers surfaced with a classic example of that old maxim when the New York Times published a fascinating story about the role statistics play in the retail world. The NYT … Continue reading
10 billion devices online (by 2016) and all he needed to meet her was to turn around. Still, a clever little cartoon by Cisco released with their data
This is a great piece by Joe Pulizzi, founder of the Content Marketing Institute and SocialTract. Instead of giving my own spin, please just take a read, and definitely watch the videos. Great stuff.
As the shift of available content continues to tilt to the digital side of the world, companies are finding that while becoming your own publisher is easier than it’s ever been before, it’s not as easy as it looks. Content connects. It informs, It entertains. But gets lost if it’s not managed well. As Ted … Continue reading
We’re past the point of just dabbling with content on the Internet. Gone are the days of pontificating “Content is King!” as you throw your print stories on your website and wait for the world to come to you. Content Marketing is more than a buzzword, and content management systems are becoming plug-and-play. Mathew Ingram of … Continue reading