A Tale of Two Stories

One of the first things a journalist hears from their editor, at varying levels of decibel, is “don’t bury the lede!”

Two of the true “old school” publishers surfaced with a classic example of that old maxim when the New York Times published a fascinating story about the role statistics play in the retail world. The NYT story was full of interesting facts and figures, but Kashmir Hill, of Forbes.com recognized the most attractive piece of the story – specifically, how a “math nerd” on Target’s staff was able to tell the marketing department if and when one of their shoppers was pregnant  — new parents are a retailer’s holy grail.

Nick O’Neill does a nice job of breaking out the differences of the two approaches.

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